https://robertcrain.one robert-crain Wed, 13 May 2026 14:38:09 +0000 https://robertcrain.one en http://robertcrain.one/Shipping Wed, 13 May 2026 14:38:09 +0000 robert-crain 459627 .monocle-line { border-top: 1px solid black; margin: 10px 0; /* Reduced margin for tighter spacing */ } .info-container { text-align: center; padding: 5px 0; /* Reduced padding for tighter spacing */ } .text-block { margin-bottom: 1em; } .action-block { margin-top: 2em; } ← Home Shaking Up the Digital Forwarding Industry&nbsp; <img width="2560" height="1440" width_o="2560" height_o="1440" src_o="https://cortex.persona.co/t/original/i/3a92989e156b6cdbbe61c54034b293c8930fa8724e5479c99d4046b100f43223/Digital-Forwarding-Industry.png" data-mid="1438804" border="0" /> Year: 2026 | Industry: Shipping | Region: Japan | &nbsp;Role: UX Strategist | Deliverable: UX Strategy Digital freight forwarding has a number of major players, but nimble players are shaking up the market with products specifically focused on one specific thing, instead of trying to be everything.This is especially for Japanese nimble players an opportunity, especially with a business culture that is obsessed with accuracy and reliability, which could appeal to high-value global shippers, tired of the “good enough” attitude of some western platforms.&nbsp;However, the way Japanese platforms handle freight forwarding is culturally different from western counterparts. Where western platforms focus on “Need to know”, Japanese platforms focus on “Overview”. In this case, for Japanese, trust comes from visibility, while for westerners trust comes from efficiency. The strategic opportunity for nimble Japanese players lies in industries with high-stakes and high-complexity logistics (automotive, high-tech). These platforms provide the comprehensive overview required for Just-In-Time manufacturing, while implementing a Western-style low-context interface.&nbsp;This hybrid solution delivers the rigorous detail and transparency inherent in Japanese logistics, but filters it through a direct, action-oriented dashboard that minimizes cognitive load for global users.Nimble Japanese players who offer this deep operational freight forwarding experience will find industries who are more than happy to implemenet a Japanese way of &nbsp;digital freight forwarding, which in retrun would help these industries to expand margins, improve service, and capture share. Let’s Chat → ← Home ← Home Shaking Up the Digital Forwarding Industry&nbsp; Year: 2026 | Industry: Shipping | Region: Japan | &nbsp;Role: UX... http://robertcrain.one/Consumer-Banking Tue, 12 May 2026 07:34:31 +0000 robert-crain 459617 .monocle-line { border-top: 1px solid black; margin: 10px 0; /* Reduced margin for tighter spacing */ } .info-container { text-align: center; padding: 5px 0; /* Reduced padding for tighter spacing */ } .text-block { margin-bottom: 1em; } .action-block { margin-top: 2em; } ← Home Opportunities in Consumer Banking <img width="2280" height="1440" width_o="2280" height_o="1440" src_o="https://cortex.persona.co/t/original/i/f014036ac8d491a49cc4a45741888eb17c3f848a55633f1bf3d36f837d488d67/Opportunities-in-Consumer-Banking.png" data-mid="1438739" border="0" /> Year: 2025 | Industry: Fintech | Region: Japan | &nbsp;Role: UX Strategist | Deliverable: UX Strategy Japanese consumers looking for a bank have never had as much choice as they do today. Beyond traditional banks, financial services are now offered everywhere, from convenience stores to neobanks, and even supermarkets. So how can an online platform distinguish itself from the competition?In Japan, people typically have two or more bank accounts: in most cases, a primary account with a legacy bank for salary deposits, pensions, and daily expenses, and a secondary account for specific purposes such as savings or investments. Because this structure reinforces reliance on the primary account for core financial activities, online financial platforms are unlikely to become a customer’s main bank. However, the ongoing cost-of-living crisis in Japan weakens for a number of customers their loyalty to their primary bank, especially when fees are high and transactions are not rewarded. In particular younger demographics and urban dwellers are more willing to shift activity to platforms that minimize transaction costs or integrate with loyalty programs. With this as a backdrop, rather than replacing a primary bank, online platforms can position themselves as the default layer on top of it, where users manage spending, saving, and financial decisions in one place. In this model, the default layer adds value by making everyday financial activity more visible, more rewarding, and easier to optimize over time. <img width="2280" height="1440" width_o="2280" height_o="1440" src_o="https://cortex.persona.co/t/original/i/5f76860da5c14208278cd1d07bc984d8efdbd30cb690d0c363dd0064afc90697/Opportunities-in-Consumer-Banking-graph.png" data-mid="1438738" border="0" /> Depending on the needs, the default layer grows in three phases over time. What changes is that when customers use the default layer more, they receive more value across everyday financial actions. This can add up significantly, especially when online platforms allow customers to reinvest that accumulated value.Looking ahead, as financial infrastructure becomes more digital and programmable, the role of the platform layer may expand further. Some platforms may increasingly connect multiple financial systems and automate routine actions, helping customers allocate money more efficiently across different uses. Let’s Chat → ← Home ← Home Opportunities in Consumer Banking Year: 2025 | Industry: Fintech | Region: Japan | &nbsp;Role: UX Strategist |... http://robertcrain.one/Gen-Z Fri, 08 May 2026 05:08:34 +0000 robert-crain 459584 .monocle-line { border-top: 1px solid black; margin: 10px 0; /* Reduced margin for tighter spacing */ } .info-container { text-align: center; padding: 5px 0; /* Reduced padding for tighter spacing */ } .text-block { margin-bottom: 1em; } .action-block { margin-top: 2em; } ← Home Japan’s Youngest Generation is Rising <img width="2280" height="1440" width_o="2280" height_o="1440" src_o="https://cortex.persona.co/t/original/i/0c8eb3b44f4129abc3c763e3c00983bf565ff3e76122378ed45c8f936a2b0b68/Gen-Z-rising.png" data-mid="1438507" border="0" /> Year: 2025 | Industry: Fintech | Region: Japan | &nbsp;Role: UX Strategist | Deliverable: UX Strategy Japan’s youngest generation is becoming increasingly important for the financial industry. Their growing participation injects vitality into stagnant markets amid demographic challenges such as aging and low birth rates. For example, Gen Z is rapidly increasing investments in stocks, bonds, and funds, marking a major shift away from traditional savings.Despite their financial proactivity, this demographic faces a unique set of challenges: the gap between growing social independence and limited financial autonomy, a stagnant job market, and increasingly uncertain future prospects.To navigate these hurdles, the role of financial platforms is shifting from service providers to trusted partners. Automated systems manage, forecast, and educate, effectively bridging the gap between a teen’s social life and their financial management. This approach gives teens much wanted autonomy while providing parents with the necessary oversight and control. <img width="2280" height="1440" width_o="2280" height_o="1440" src_o="https://cortex.persona.co/t/original/i/9d73d2af8f2ead533fed3ede8a970cb01c42ea9730df110115833e39fcb2e714/Gen-Z-rising-graph.png" data-mid="1438798" border="0" /> For many young users in Japan, informal and socially driven transactions represent the first meaningful engagement with financial tools. However, parental safety concerns remain a primary barrier. This calls for systems that can proactively interpret behavior, flag potential risks, and create shared visibility between users and their families.The next step toward financial maturity is expanding socially driven transactions to include goal-based savings and investment products with low minimum deposits. This will further strengthen the autonomy of young users and their trust in financial platforms.As financial confidence and responsibility grow, young users move from lightweight, socially driven transactions toward more structured financial tools, including personal accounts and longer-term asset management.Ultimately, we cannot underestimate the influence parents have over a child’s first account, or the lasting impact of the first institution to receive a paycheck. By engaging early and establishing a foundation of trust, the platform becomes the obvious, lifelong choice for the user. Let’s Chat → ← Home ← Home Japan’s Youngest Generation is Rising Year: 2025 | Industry: Fintech | Region: Japan | &nbsp;Role: UX Strategist |... http://robertcrain.one/Ideation-GPT Thu, 07 May 2026 05:43:56 +0000 robert-crain 459575 .monocle-line { border-top: 1px solid black; margin: 10px 0; /* Reduced margin for tighter spacing */ } .info-container { text-align: center; padding: 5px 0; /* Reduced padding for tighter spacing */ } .text-block { margin-bottom: 1em; } .action-block { margin-top: 2em; } ← Home Non‑Generic Ideation Within a Restricted Business Setting &nbsp; <img width="2560" height="1440" width_o="2560" height_o="1440" src_o="https://cortex.persona.co/t/original/i/35467824d18f314dac3b7bc146f8d35411f46ba5decd64ff5eda0d2a20b8da29/Ideation-GPT.png" data-mid="1438386" border="0" /> Year: 2026 | Industry: Fintech | Region: Japan | &nbsp;Role: UX Strategist/Prompt engineer | Team: UX Research | Deliverable: Ideation GPT (Chat GPT) Getting stuck in the ideation phase is something every designer is familiar with. While LLMs can help generate ideas, factors like time pressure, business metrics, and stakeholder preferences often limit the feasibility of these ideas.The UX research team has developed ideation formats before, but designers found them too complicated and too academic. It was therefore essential to keep the threshold for GPT usage as low as possible, while ensuring that the results surpass regular ideas in breadth, effectiveness, and feasibility.The result is an ideation GPT that only requires one of the following inputs: a business goal, a user problem, a business problem, current user behavior, or a quick draft of an idea. <img width="3936" height="4384" width_o="3936" height_o="4384" src_o="https://cortex.persona.co/t/original/i/056dcbc519d8f27c43e080280fe07f25628a96e08f65ced0711c05dc956ff6aa/Ideation-GPT.png" data-mid="1438363" border="0" /> The GPT maps input against factors such as behavioral shift, user motivation, frequency potential, revenue potential, and execution risk. After mapping, the GPT generates five ideas:1. Quick win: A small, fast improvement. 2. Safe scaler: Takes something that already works and scales it up. 3. Behavioral changer: Shifts a user habit. 4. Repeat behavior: Encourages recurring usage. 5. Bold bet: A new, risky idea. Most designers on our team use the GPT as a starting point for ideation. They don’t copy and paste the results directly into a slide. Instead, they use snippets and build on them. From there, designers use other GPTs to identify a target group or assess business inpact. Let’s Chat → ← Home ← Home Non‑Generic Ideation Within a Restricted Business Setting &nbsp; Year: 2026 | Industry: Fintech | Region: Japan |... http://robertcrain.one/Lived-Experience-GPT Wed, 06 May 2026 07:36:26 +0000 robert-crain 459572 ← Home Evaluate design through the lens of a simulated Japanese customer. <img width="2560" height="1440" width_o="2560" height_o="1440" src_o="https://cortex.persona.co/t/original/i/c8499583fff18cf7ca7832401318fe41960505392fd4977b59816d1d96528d57/Live-Experience-GPT.png" data-mid="1438238" border="0" /> Year: 2026 | Industry: Fintech | Region: Japan | &nbsp;Role: UX Strategist/Prompt Engineer | Team: UX Research | Deliverable: Lived Experience GPT (Chat GPT) Our offshore teams and remote workers unfortunately cannot engage with their Japanese customers on a regular basis, and they need a way to close that gap. Simulated personas come in many shapes and sizes, but they often represent Japanese customers in a superficial, and sometimes even caricatured, way. The challenge was to develop a GPT that comes as close as possible to the lived experience of a real Japanese person. The UX Research team decided to develop two distinct GPTs: one that identifies a persona, and one that determines how a real person would evaluate a design proposal. <img width="3936" height="4960" width_o="3936" height_o="4960" src_o="https://cortex.persona.co/t/original/i/3deb2f4d1509c7a8ef54ad1b8ec0aab1177187bbb7b7b23b4b463a6eb0983ef9/Persona-GPT.png" data-mid="1438288" border="0" />The persona GPT combines every day Japanese behavior, financial habits, social norms and economic context. <img width="3936" height="4960" width_o="3936" height_o="4960" src_o="https://cortex.persona.co/t/original/i/3e32177fa6fc71203411559ee2ef763e6f8f8c0712fa21cdca4158362380de5e/Design-review-GPT.png" data-mid="1438296" border="0" />The design review GPT uses besides socio-economic and cultural context, the core Japanese user and its associated user behavior as main inputs. Both GPTs are optimized for simplicity. A designer uploads a document or idea, and the GPT generates a structured persona or evaluation in plain English with minimal business jargon, ready to share in a slide deck or in Slack. The persona result includes: 1. Target group2. Socio-economic and cultural context3. Personel perspective4. What designers should understand5. Assumptions6. Next steps The design review result includes: 1. Core Japanese user2. First reaction&nbsp;3. Biggest friction4. Likely action5. Assumptions6. Next steps Both GPTs have become either starting points or pivotal review moments in design projects. Even though the latest company data sets have been used and hallucinations have been kept to a minimum, the UX research team has emphasized that the results are indicative and do not represent real Japanese users. Let’s Chat → ← Home ← Home Evaluate design through the lens of a simulated Japanese customer. Year:... http://robertcrain.one/Business-Impact-GPT Thu, 30 Apr 2026 08:51:14 +0000 robert-crain 459532 .monocle-line { border-top: 1px solid black; margin: 10px 0; /* Reduced margin for tighter spacing */ } .info-container { text-align: center; padding: 5px 0; /* Reduced padding for tighter spacing */ } .text-block { margin-bottom: 1em; } .action-block { margin-top: 2em; } ← Home Evaluate product ideas against business metrics <img width="2560" height="1440" width_o="2560" height_o="1440" src_o="https://cortex.persona.co/t/original/i/074e126c4e042cff408b28baaee81e77d55c821fb08fef217e6fede21c3926a5/Business-focused-GPT-V3.png" data-mid="1438235" border="0" /> Year: 2026 | Industry: Fintech | Region: Japan | &nbsp;Role: UX Strategist/Prompt engineer | Team: UX Research | Deliverable: Business Impact GPT (Chat GPT) Fintech is a notoriously business‑driven industry where metrics are painstakingly tracked. Designers know these metrics but often lack tools to assess whether their product ideas will deliver the expected business impact, especially when facing stakeholders who demand strong justification. Together with the UX Research team, we identified three points in the design process where this issue arises:1. During the conceptual and design iteration phase. 2. Before the first stakeholder review. 3. Before the final review with stakeholders. The solution comes in the form of a business‑focused GPT that evaluates product concepts, strategies, and even rough ideas against business metrics such as long‑term value, retention, and GMV impact. To avoid “drift” or “contextual overload,” the GPT does not review aesthetics or delight. It only answers whether the proposed system increases transactions. <img width="3936" height="4384" width_o="3936" height_o="4384" src_o="https://cortex.persona.co/t/original/i/998c2c63dca9d71104e0f866c6f98f15670b1c09ed2d1a48e9177932fa178bec/GPT-flow.png" data-mid="1438273" border="0" /> Designers and project managers can paste or upload documents into the chat. The GPT will then use established business standards to deliver a structured, detailed evaluation, even if the document includes little or no explanation. To prioritize speed, the GPT evaluates uploaded documents using quarterly‑updated company datasets and patterns instead of real‑time data sources. The GPT evaluation includes: 1. Business verdict2. GMV impact score3. Customer short-term transactional behavior4. Customer long-term transactional behavior5. Risks7. Measurement plan8. Next steps Because most people on our 40+‑person design team are non‑native English speakers, the final evaluation uses plain English with minimal business jargon and is formatted for easy copy‑pasting into slide decks or Slack. The results show repeat usage among a core group of designers, but the three most important achievements are:1. Empowering designers. 2. Eliminating personal-opinion based preferences.3. Opening up discussion about the feasibility of certain product proposals. Let’s Chat → ← Home ← Home Evaluate product ideas against business metrics Year: 2026 | Industry: Fintech | Region: Japan | &nbsp;Role: UX... http://robertcrain.one/About Fri, 06 Jan 2023 06:23:02 +0000 robert-crain 436130 ← Home About MeFor nearly 30 years, I’ve had the pleasure of collaborating with very talented people across a wide range of industries. From automotive and online payments to fast food and fashion, we’ve created everything from international brand identities to multi-purpose digital platforms. I’ve lectured at universities, mentored students online, and host a podcast focused on Southeast Asia and human stories. So, what can you expect from me? ← Home About MeFor nearly 30 years, I’ve had the pleasure of collaborating with very talented people across a wide range of industries. From automotive and... http://robertcrain.one/Food-Delivery-Platform Mon, 20 Jun 2022 02:11:08 +0000 robert-crain 426215 ← Home Delivering Japanese Food Across the Whole of the UK Year2020 CompanyFood and groceries startup Region UK RoleSenior product Designer DeliverableProduct improvements<img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/64a986442f428e497e48e10d78349af5f80bb1805aafa55f90e02db9000761f5/01.png" data-mid="1232312" border="0" /> Index 1. Project Background2. Objective3. User Research4. Key Task Flow5. Structure6. Screen Improvements7. Result 1. Project Background A few years ago, a startup saw an opportunity to deliver Japanese food and groceries to the UK's Japanese community. They were well received not only by the Japanese community, but also by Japan expats and foodies. Customer feedback is generally positive, but with new vendors appearing, customers now have a greater selection of platforms to choose from. 2. Objective Maintain to be the go-to platform for Japanese grocery and cuisine by continually enhancing the shopping experience. 3. User Research We began our user research by identifying four use cases. These use cases were created as a response to previous user feedback and experiences. With these four use cases, we launched a survey that was sent to 500 of our most trusted customers. They assisted us in determining the most critical pain points in the purchase task flow. This is a selection of the most frequently mentioned pain points: “Too many categories.” “Can’t separate Dishes from Groceries.” “Can’t read the product categories in the filter.”“Don’t know when a product is in stock or restocked.” “Can’t cancel an order.” 4. Key Task Flow The majority of user pain points arise during the Discovery phase, the Decision phase, and the Confirmation phase. <img width="2500" height="1139" width_o="2500" height_o="1139" src_o="https://cortex.persona.co/t/original/i/06a9ef8e3baaff7ff7da9cba14a9cb35f6dc1da2f4afff432adcb78e02af3042/image.png" data-mid="1222317" border="0" /> Purchase task flow 2. Discovery phase: the user is looking for products by browsing through the product overview page. Pain points occur when users don’t understand a product description or can’t find their desired product while using the filter or&nbsp;the search box. 3. Decision phase: the user selects a product and adds it in their shopping basket. Pain points occur when users&nbsp;would like to cancel a product or an entire order. 5. Confirmation phase: the user receives a confirmation email, an incentive to come back to the platform, or notifications. Pain points occur when users don’t notice that products are restocked, are back in stock,&nbsp;or sold out.&nbsp; 5. Structure The previous information architecture required users to click several times to access product categories. This has now been addressed by the addition of a tab navigation (see the two red boxes under the blue box Home delivery) representing the two most important product categories, Dishes and Groceries. Sub categories remain under Dishes and Groceries, but with a new category structure.&nbsp;<img width="5780" height="12886" width_o="5780" height_o="12886" src_o="https://cortex.persona.co/t/original/i/e3293ef9f2a5e2612e6b015823586e0cb931dae51752422b89e8644329239999/IA.png" data-mid="1222324" border="0" /> 6. Screen Improvements <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/9bb35d940fe8187adfcb346b192b2a0121f87d9e7d791fe86d83f7dd7f8c1d95/02.png" data-mid="1222131" border="0" /> Pain point Users aren’t able to identify the two main categories: Dishes and Groceries. Solution Separate&nbsp;the two main categories and place them at the top of the product overview page under the top navigation, for easy access and better recognition. Pain pointUsers received an email when products were restocked. This didn’t work for most users. They either didn’t notice it or they deleted the emails.SolutionNotifications like In stock, Out of stock and Restocked were incorporated above the red Add button under the product description. <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/f8415787d7e91901ccf5d626af28f71a6fa9e5a941981f19c6d0e29585469847/9.png" data-mid="1222140" border="0" /> <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/a4b3e4302a216b726cee96071d37edeed066c49285180fbb9a81af20a65a260e/04.png" data-mid="1222133" border="0" />Pain point&nbsp; Users experience difficulties when reading or understanding the product category descriptions. Solution Add product category descriptions in English and Japanese, enlarge the font size of the product category descriptions, and add a product category image. Pain point Users are able to change or cancel an order, but that was only possible through sending a request or a call. Solution The user can separately adjust or delete every order in the check-out, within a certain time frame. <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/74d7f9c974725bc0bacfa6cb80ce6c99e8068807d06d6dbad62a8e492384918a/8.png" data-mid="1222138" border="0" /> 7. Result Developing a product never ends. The product purchase process is under constant monitoring and there are always things to improve, but we left the platform in a much better place than it was before&nbsp;and there is a solid foundation to build on. <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/cd49dfd0d0d8674402b2780aec0e801f30894343e4c42eabd1b9ceb8a6cd6d4b/WASO-6.png" data-mid="1222137" border="0" /> Let’s Chat → ← Home ← Home Delivering Japanese Food Across the Whole of the UK Year2020 CompanyFood and groceries startup Region UK RoleSenior product Designer... http://robertcrain.one/Robo-Adviser Sun, 12 Jun 2022 06:30:19 +0000 robert-crain 425767 ← Home Making Investing Simple Year2022 CompanyFintech start-upRegion SingaporeRoleSenior UX strategistDeliverableMVP <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/039c99685734e8fa8207480a0eb8f8d6938c2d53277e7d42ee6fd2ccf74cc06c/Landing-page.png" data-mid="1232315" border="0" /> Index 1. Project Background2. Objective3. User Research4. Customer Journeys5. Service Blueprint6. UX7. Result 1. Project Background Robo-advisers are digital platforms that provide automated, algorithm-driven financial planning services with little to no human supervision. They provide more accessible investing and money management options at a fraction of what you historically pay with traditional advisers. However a large number of people with no investment experience still find it difficult to start with investing. A fintech startup saw an opportunity to support these customers and asked for my help. 2. Objective Develop an MVP that give novices and advanced beginners access to a suite of digital tools and financial products that will assist them in achieving their life goals. . 3. User Research To find out about the difficulties people encounter when investing, we spoke with beginners and advanced beginners in interviews. The following are some of the most frequently mentioned concerns: “I don’t know how to start.”Employee, 26 “I feel like I need a degree in finance.”Housewife, 36 “I don’t know if I get the return I was promised.”Employee, 52 4. Customer Journeys We visualized a novice and advanced beginner's journey from the time they sign up to the time they begin investing using insights from user interviews. Both journeys illustrate that when a novice or advanced beginner becomes involved in investing during the Growth phase, their level of satisfaction is either rock bottom or declines, and they lose interaction with the investment platform. <img width="3296" height="2096" width_o="3296" height_o="2096" src_o="https://cortex.persona.co/t/original/i/7b5714aa2e38ff26f993af921b5946f6e0a44357f3b8db773520ef3359864328/OAC.png" data-mid="1202034" border="0" /> 5. Service Blueprint The journeys as shown above confirmed what we already assumed. To increase the level of satisfaction of a novice and advanced beginner, we mapped out a path that will help them to identify their reason to invest, keep them invested (in good and bad times) and broaden their investment scope, rather than focusing on risk profiles, as most robo-advisers do. This process was outlined in a service blueprint for a novice, and a service blueprint for an advanced beginner, along with supporting processes, programs and partners. <img width="5024" height="2966" width_o="5024" height_o="2966" src_o="https://cortex.persona.co/t/original/i/e63941a12f9332ba313da9cca8ababd7af65e80ffbeee575d2ff631fd7ff2892/Service-blueprint-P1.png" data-mid="1200546" border="0" /> <img width="4032" height="2966" width_o="4032" height_o="2966" src_o="https://cortex.persona.co/t/original/i/8b914cb5bbe0c1f511f3b2f07f3094ed0b6dc3e440543d5ea99c86bc0a3688aa/Service-blueprint-P2.png" data-mid="1200545" border="0" /> We worked closely with a selected group of private investment funds. This collaboration resulted in a suite of accessible financial products to help&nbsp;increase the level of satisfaction and&nbsp;keep clients invested. 6. Screens <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/e44077c87c7c5b056eae4dd46b1c7e7830466e23ef061b4feb8f5fece93482d9/Select-your-reason.png" data-mid="1222590" border="0" /> Pain point When presented with risk profiles, many people are unsure of their own risk profile and are unsure of which option to select. Solution It is more useful if a user can select a life goal or a reason to invest, because the majority of individuals are aware of what they want to accomplish with their investment. Pain point Many users are unable to base their decisions on a single investment scenario. SolutionFor most users, having two or three relevant investment scenarios presented on a single screen allows them to compare them easily and reach a decision. <img width="4800" height="3000" width_o="4800" height_o="3000" src_o="https://cortex.persona.co/t/original/i/ccf33696f5e0b98f6d4a5217470f98a659b8e492f77dcdb5a1f9951b61623fea/3-scenarios.png" data-mid="1222594" border="0" /> <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/501dc76b9dc340ae07c3a0cd1eef1a990f96025dca27cbe658eba3d004223a28/Knowledge-bar.png" data-mid="1222596" border="0" /> Pain point The majority of users have trouble following the information on an investment platform. SolutionWhen a user selects the Knowlege Bar buton at the right top of the screen, a page shows up explaining the major topics related to that page.&nbsp; Pain point Some users simply switch off of when they see diagrams and information graphics. "Too complicated" or "not for me" are phrases that we heard during user interviews. SolutionTo make the progress of an investment visually acceptable, an investment is presented as a loop (the loop is similar to what you see in health apps).&nbsp; <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/ad400f895843de54ef8a13d3571c8cc5882b828f8ca485063a67a8fa23d528e8/Dashboard-1.png" data-mid="1222597" border="0" /> <img width="4800" height="3000" width_o="4800" height_o="3000" src_o="https://cortex.persona.co/t/original/i/daebf64e1551c569e4679a25a5975990e44e3793eb571d1b13ab9b9c65dbce03/Dashboard-2.png" data-mid="1222599" border="0" /> Pain point Some users just want &nbsp;to see their investment information in a regular way. SolutionThe panel flips and displays the investment information in regular text and diagrams when the user clicks on the switch button below it. Pain point Users do not always stay invested, and as a result, they miss out on the maximum profit from their investments. SolutionOne solution is to provide a cashflow management app so that users know what comes in and what goes out and how much to allocate for their investments. <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/3d17e7eaa70ba6b1ac1ed945e760b1ee94fd6bb443b365ef25bf15256166fd0e/Cashflow-management.png" data-mid="1222603" border="0" /> 7. ResultPotential customers have now the opportunity to sign up for the robo-adviser. A step by step guide takes the customer through the investment process. After completing the process, the customer gains access to their dashboard and the customer can track the progress of their new investment. The robo-advisor stays in close contact with the customer, supporting the customer in their journey with advise, digital tools and relevant financial products. The start-up is now looking to secure investments to accelerate software development and ramp up their service capabilities.&nbsp; Let’s Chat → ← Home ← Home Making Investing Simple Year2022 CompanyFintech start-upRegion SingaporeRoleSenior UX strategistDeliverableMVP Index 1. Project Background2.... http://robertcrain.one/Social-media-Platform Sun, 12 Jun 2022 05:35:41 +0000 robert-crain 425766 ← Home Bringing Young Fans and Retired Athletes Together Year2021 CompanySocial media start-up RegionUSA RoleSenior UX Strategist DeliverableCustomer Journeys <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/6eb18d8cf55b272f64a4ff7ecde23bda7df80e5a9dfc77b7ce88438eb40e74b9/1.png" data-mid="1232319" border="0" /> Index 1. Project background2. Objective3. User Research4. Customer Journeys5. Screens6. Result 1. Project background Athletes are positive role models for young people. A startup with strong ties to the athlete community in the U.S. saw an opportunity and developed an idea for a social media platform that connects athletes and young people. The startup's goal was to launch their MVP as soon as possible. Despite the fact that the startup tapped into a large pool of athletes, there was no clear understanding of what their users required and what they could offer to help them. 2. Objective Identify the target groups and their needs.&nbsp;Create and prioritize features that will further support our target groups. 3. User Research The team identified two target audiences: young sports fans aged 18 to 25, and retired athletes.&nbsp;Young fans are drawn to athletes not only for what they represent in their sports and lifestyles, but also for what they can teach them.&nbsp;Retired athletes have the freedom to use their time in new ways, but occasionally find themselves without direction or discipline. Young sports fans key insights: Athletes from all backgrounds can help young sports fans advance in life.“You don’t have to be top tier, as long as you have experienced some form of success.”Rugby &amp; E-sports fanYoung sports fans value having close ties with athletes. “You become that athlete when they reach out to you.”Basketball fanYoung sports fans are prepared to pay for content. “I pay if I know it is exclusive.”Football &amp; Track fanAccording to additional research, young female sports fans do not feel safe on popular social media platforms. Bullying and harassment drive them "underground," making it difficult for them to connect with peers and fans. Retired athletes key insights: Retired athletes see themselves as mentor.“The converation is about chaising dreams, getting people eduated, live skills, being a good person.”Ex-NFL Retired athletes are customer focused. “The question is what do customers need. We offer a service, that is what we do.” Ex-NFL Retired athletes want attention. “We have all this knowledge but I want share it with people. I need the crowd!”Ex-Track &amp; Field It's worth noting that female athletes (both active and retired) aren't as active on social media platforms as male athletes, due to the reality that these platforms are often unsafe and hostile to women.&nbsp; 4. Customer Journeys The collected insights from young sports fans and retired athletes were implemented in the following customer journeys: <img width="1190" height="1290" width_o="1190" height_o="1290" src_o="https://cortex.persona.co/t/original/i/2410a0315c3159fa3efabf113f45e5548ff92fd9616f5520ff39a5d900a1622d/1.-Young-Adult-Female-Sports-Fan-18-25.png" data-mid="1224843" border="0" /> <img width="1190" height="1290" width_o="1190" height_o="1290" src_o="https://cortex.persona.co/t/original/i/c5d321500b1769229d9bc85a7691e24b188e0df109b226808c4285ef66601979/2.-Young-Adult-Male-Sports-Fan-18-25.png" data-mid="1224842" border="0" /> Expectations regarding the safety of platforms or locating athletes who can assist you in progressing are not met by the end of the journey, and emotional and engagement levels plummet significantly.&nbsp; <img width="1190" height="1290" width_o="1190" height_o="1290" src_o="https://cortex.persona.co/t/original/i/251f4f16fdc4a096ff45182312097b9eb3595203c3d1767517c0d15d69a18551/7.-Retired-Female-Athlete-36-55.png" data-mid="1224615" border="0" /> <img width="1190" height="1290" width_o="1190" height_o="1290" src_o="https://cortex.persona.co/t/original/i/716ab4d3200b4ad8e224d0343c575a76209774c002a4ae16694709a1ef2e9bff/7.-Retired-Male-Athlete-36-55.png" data-mid="1224847" border="0" /> Because of a lack of professional guidance and clear directions, the retired female athlete's engagement is high while her emotions remain constant, whereas the retired male athlete's engagement is low while his emotions remain constant. 5. Screens <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/7cb6b2430fdd2b4c73c3e8d15564f7cc74a4040cf4462faab44b3d0c8aaf8098/17.png" data-mid="1224853" border="0" />Onboarding for young sports fansThe platform assures young sports fans that it is 100% dedicated to sports and is safe to use. Onboarding for retired athletes(the platform adresses retired athletes as athletes)&nbsp;The platform guarantees retired athletes that it is entirely focused on sports and enables them to access resources and expert assistance. <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/de8787214a389e6bec7e426e06fcf10954d97debb10b6a24a6c95717a0206861/18.png" data-mid="1224854" border="0" /> <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/0eb4acac3a7279b478b320f26e8b36241b584fd088e9f1adce6372c921a594b3/7.png" data-mid="1224865" border="0" /> Access to athletesBased on their preferences and needs, young sports fans have access to all types of active and retired athletes. Tools for retired athletesAthletes can choose from a variety of options that produce a range of mentors and resources to aid in their development. <img width="3200" height="2000" width_o="3200" height_o="2000" src_o="https://cortex.persona.co/t/original/i/51e2b6a8f8684f5aa9d48894b65839099bacb0298836c967cfb0a72ffd6fcc83/20.png" data-mid="1224866" border="0" /> 6. Result There is a solid foundation to build on.The startup has begun to develop educational programs, and the platform is attracting an increasing number of athletes and fans. Let’s Chat → ← Home ← Home Bringing Young Fans and Retired Athletes Together Year2021 CompanySocial media start-up RegionUSA RoleSenior UX Strategist DeliverableCustomer...